Nord jacketSKU-2048
3 890 ₴
3 890 ₴
titleimage_linkprice
Basic image and sparse data
For online stores, ecommerce teams, and agencies
Create ad creatives for and enrich your product feed for Google.
Connect a standard CSV, XML, or YML catalog. Uplify Feed creates two separate outputs: product ad creatives for Meta and structured product data for Google Merchant Center.
- One source catalog
- Independent channel versions
- The store controls price and availability
product_type structured title custom_label_0
01 The source commerce data stays intact. Each channel gets its own version, change history, and publishing decision.
The problem
One sparse feed causes two different losses.
Meta needs an image that earns attention. Google needs complete, accurate product data. A standard store export rarely handles both jobs well.
Products disappear in Meta
Lookalike catalog photos without price, promotion context, or visual hierarchy get lost in the feed.
Google lacks useful signals
Short titles, broad categories, and missing attributes make it harder to match products with relevant searches.
Teams patch the catalog by hand
Designers update cards, media specialists edit sheets, and nobody has a clean way to review or roll back changes.
Two products
One source. Different processing for Meta and Google.
Both products use a normalized catalog, but they follow different rules, produce different outputs, and publish independently.
01 · Meta Creative Feed
Turns the first product image into an ad-ready creative.
The service takes the image from the feed and builds a new product card from a protected template. Designers do not need to lay out every SKU, and the source price in the store stays unchanged.
- Price and discountReadable dynamic overlays sourced from the current feed.
- Seasonal messagesSale, Black Friday, new collection, gift, or delivery messages.
- Brand systemLogo, frame, badge, colors, and protected template areas.
- 1:1 and 4:5 formatsSeparate feed versions and output URLs for each format.
Available in the pilot: templates, price and promotion overlays, 1:1 and 4:5 formats, plus supplementary or replacement feeds.
02 · Google Feed Intelligence
Turns sparse rows into useful product data.
The service normalizes the source feed and prepares safe enrichment candidates. Your team can review the source and diff for every change before exporting a separate supplemental feed.
- Category and product typeA specific catalog structure instead of a broad value such as “Apparel”.
- Product attributesMaterial, color, purpose, and category attributes from approved evidence only.
- Titles and custom labelsControlled title structure and campaign-ready product segmentation.
- Evidence and approvalSource, confidence, diff, and a human approval step before publication.
Available in the pilot: title, product_type, and custom_label_0. Extended category packs and Merchant reconciliation are planned next.
FieldSourceCandidate
product_typeApparelWomen's apparel › Jackets › Winter
titleNord jacketWomen's Nord winter jacket, black
custom_label_0Not sethigh_margin
Channel comparison
Meta changes presentation. Google improves data structure.
Visual treatment and product attributes never share a publishing contract. Each channel has its own controls.
| Area | Meta Creative Feed | Google Feed Intelligence |
|---|---|---|
| Goal | Make product cards more noticeable in ads | Give Google more complete and accurate signals |
| What changes | The first product image | Title, product_type, labels, and approved attributes |
| Output | A separate feed with new image_link values | A supplemental feed with approved fields |
| Control | Templates, safe zones, and versions | Source, confidence, diff, and approval |
The workflow follows official guidance from Google Merchant Center on product data quality and Meta on catalog-powered ads.
How it works
From a store export to two controlled product feeds.
Four clear steps replace scattered spreadsheets, design files, and one-off links.
- 01
Connect the source
Upload a CSV, XML, or YML file, or provide a URL. We check structure, identifiers, and required fields.
- 02
Create the base catalog
The service records an immutable snapshot, field mapping, and shared product identity for both channels.
- 03
Configure both products
Set templates and rules for Meta. Choose enrichment fields and review policy for Google.
- 04
Review and publish
Each channel keeps its own version, stable feed URL, change history, and last-known-good rollback.
Who it is for
For teams whose catalog quality is blocking growth.
Online store
Launch promotions faster and improve a Google Shopping feed without replacing the CMS or editing thousands of SKUs.
Performance team
Manage creative variants, product segments, and data quality through a reviewable workflow.
Agency
Run multiple client catalogs in isolated workspaces with approvals, versions, and an audit trail.
The result
An operating layer for the catalog, not another file converter.
Apply one approved rule to a product group instead of editing one image or row at a time.
Build, review, publish, and roll back a seasonal message as a separate version.
Meta does not alter commerce fields, Google does not publish unreviewed values, and every decision remains traceable.
FAQ
Product feed optimization questions
Direct answers about data safety, supported formats, and the difference between the two products.
What is product feed optimization?
Product feed optimization checks, normalizes, and enriches catalog data for a specific advertising channel. Meta relies on effective product imagery. Google Shopping relies on structured titles, categories, attributes, and current commerce data.
How is Meta Creative Feed different from Google Feed Intelligence?
Meta Creative Feed creates a new first image for each product from a template, adding details such as price, discount, frame, or seasonal message. Google Feed Intelligence works with text fields and categorization, then exports a separate supplemental feed for review.
Which feed formats does Uplify Feed support?
The pilot accepts CSV, XML, and YML files or a feed URL. Uplify Feed normalizes the records into one base catalog, then generates independent outputs for Meta and Google.
Does Uplify Feed change product price or availability?
No. Price and availability come from the store's source feed. The Meta product can display those values in a controlled creative. The Google product does not rewrite critical commerce fields without explicit permission.
Pilot access
Start with one real product catalog.
Connect a feed, review the Meta before-and-after, and build the first Google supplemental output in an isolated workspace.